Facebook overhauls privacy settings in response to the Cambridge Analytica scandal

Ismael LynchMar 29, 2018

Facebook Inc. said it will make it more straight-forward for users to change their privacy settings and delete data they've already shared with the social-media company.

Facebook Inc has adjusted privacy settings to give users more control over their information in a few taps, it said on Wednesday, after an outcry over a whistleblower's allegations that members' data was used to sway the 2016 USA election.

"Facebook's bug bounty program will expand so that people can also report to us if they find misuses of data by app developers", Ime Archibong, Facebook's director of platform partnerships, said Monday.

Facebook vice-presidents Erin Egan and Ashlie Beringer said: 'We've heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed. From these new shortcuts, users can make their account more secure and control who can see the information you post and personal information others see.

Facebook is giving its privacy tools a makeover as it reels from criticisms over its data practices and faces tighter European regulations in the coming months. It somehow has more than two-billion users at present, and that number for data collection firms is a goldmine just waiting to be ravaged. The NFHA says that the social media platform allows landlords and real estate brokers to exclude marginalized groups like families with children and women from seeing their housing ads based on the information those people have listed on their Facebook accounts.

The Cambridge Analytica scandal has plunged Facebook into its worst crisis in years, with regulators and lawmakers in the United States and Britain demanding answers about how the social network deals with data privacy. The firm is now making it clear as well, exactly what details are shared with non-Facebook apps.

"It's also our responsibility to tell you how we collect and use your data in language that's detailed, but also easy to understand", Facebook concluded in the blog post. The company plans to introduce new terms of service and an updated data policy in the coming weeks.

Per Zuckerberg's statement on the scandal, Facebook will investigate all apps that have access to large amounts of information and ban those that refuse audits or are found misusing data. These updates, the company insists, "are about transparency - not about gaining new rights to collect, use, or share date".

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