Google has switched on mobile-first indexing in search

Nichole VegaMar 31, 2018

Google is now the new owner of tenor, having acquired the GIF platform to fuel its quest to include more GIFs in Google image search results or its other services such as Gboard. Google also announced in 2016 that it was prioritizing sites built with the open source Accelerated Mobile Pages (AMP) in mobile search, so that may be a good place to start in developing a mobile strategy. "If you only have desktop content, you will continue to be represented in our index", assures the Google announcement. As of now most of the users can see the "Next" tab, unlike the "More" option which some users are reporting to see on their search page.

With today's announcement, things won't change either, and Google once again reaffirmed that it has no plans to split its search engine into two separate systems to cater for the two divergent userbases. Now it seems that Google could be working on more mobile-friendly search results, this time in the form of infinite scrolling.

Alphabet's Google agreed to acquire Tenor, a four-year old mobile startup that draws some 300 million people a month. But now, with mobile-first indexing, the mobile version of the page will be used by Google for indexing and ranking and this will benefit the mobile searchers.

Google said it took this decision because most of its search traffic comes from mobile devices and its search engine should also reflect the current situation.

GIF marketing is growing and marketers need to consider how to build brand awareness with campaigns that include shareable video clips that have the potential for viral growth, researcher Magid said in a report shared with Mobile Marketer.

What this change essentially means is that pages that are mobile-friendly will rank higher in searches than those that are optimised for desktop PCs.

Mobile-friendliness has always been one of the many factors in determining how a site is ranked, but it's not the only factor. This, the company states, includes sites that are already following the best practices for mobile-first indexing.

However, Google has begun to prioritize mobile sites in several ways.

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