Google has switched on mobile-first indexing in search

Nichole VegaMar 31, 2018

Google is now the new owner of tenor, having acquired the GIF platform to fuel its quest to include more GIFs in Google image search results or its other services such as Gboard. Google also announced in 2016 that it was prioritizing sites built with the open source Accelerated Mobile Pages (AMP) in mobile search, so that may be a good place to start in developing a mobile strategy. "If you only have desktop content, you will continue to be represented in our index", assures the Google announcement. As of now most of the users can see the "Next" tab, unlike the "More" option which some users are reporting to see on their search page.

With today's announcement, things won't change either, and Google once again reaffirmed that it has no plans to split its search engine into two separate systems to cater for the two divergent userbases. Now it seems that Google could be working on more mobile-friendly search results, this time in the form of infinite scrolling.

Alphabet's Google agreed to acquire Tenor, a four-year old mobile startup that draws some 300 million people a month. But now, with mobile-first indexing, the mobile version of the page will be used by Google for indexing and ranking and this will benefit the mobile searchers.

Google said it took this decision because most of its search traffic comes from mobile devices and its search engine should also reflect the current situation.

GIF marketing is growing and marketers need to consider how to build brand awareness with campaigns that include shareable video clips that have the potential for viral growth, researcher Magid said in a report shared with Mobile Marketer.

What this change essentially means is that pages that are mobile-friendly will rank higher in searches than those that are optimised for desktop PCs.

Mobile-friendliness has always been one of the many factors in determining how a site is ranked, but it's not the only factor. This, the company states, includes sites that are already following the best practices for mobile-first indexing.

However, Google has begun to prioritize mobile sites in several ways.

Related Articles:



« Previous article
Next article »


Popular Pages

PlayStation VR Price Reduced by $100
Sony's PlayStation VR headset has been on the market for around 18 months now, but during that time, plenty has changed. There is no word on whether Sony will also drop the price on its other PS VR box that includes just the headset.

Man City eye club record move for Real Madrid ace
Argentina coach Jorge Sampaoli said Messi's absence was due to fatigue. "He was with the group all the time because he is very involved for the World Cup".

Rival Korean leaders to meet at historic summit in April
The two-day trip by Yang Jiechi, Chinese state councilor, follows talks earlier this week between Kim Jong-un and Xi Jinping. The Korean Peninsula was divided in 1945 into a US-dominated south and Soviet-backed north.

Roseanne Barr calls Trump phone call a 'thrill'
Barr on Thursday shared that she and Trump had spoken about TV ratings and that Trump had called to congratulate her. She added that she's not an apologist for the president and doesn't agree with all he's said and done.

Xbox Live Games with Gold for April 2018
It's a video game based on the movie, and is ideal for children. It might be overkill, but I don't want you missing out!

May Says Go-It-Alone Britain Will Thrive After Brexit
Scotland and Wales last week backed bills to ensure that powers brought back from Brussels go to their capitals. Her Government remains "absolutely committed" to the devolution settlements, she said.

Turkey's Erdogan, EU chiefs meet to mend eroded ties
Juncker insisted that he was not in favour of stopping negotiations with Turkey but urged Ankara to improve relations with member states like Cyprus and Greece.

Fired David Shulkin Says He Was Forced out for Opposing VA Privatization
The 2014 VA scandals were eventually resolved with a bipartisan bill that didn't do very much to push privatization . Those backing privatization "saw me as an obstacle to privatization who had to be removed ", Shulkin wrote .

Jeremy Corbyn embroiled in new anti-Semitism row
Glassman, stated, "We accuse the Labour Party, its MPs and institutions, of complicity with and promotion of antisemitic racism". The spat about the mural is the latest in a series of incidents within the party that's raised the hackles of British Jews.

Matt Barber: Jesus Was 'Advocating For The Second Amendment'
But gun-safety reform favored by those of us in Moms Demand Action does not call for Second Amendment repeal. President Donald Trump gave even more attention to the issue when he responded to Stevens on Twitter.