Tinder Begins Testing New Video Feature Called Loops

Nichole VegaApr 05, 2018

Tinder did not immediately respond to a request for comment, but the "login loop" may be a result of Facebook's recent update to the way third-party apps, like Tinder, can access Facebook data.

Tinder doesn't require social media profile integration to work-users can sign up with their phone number-but many people choose to sign up with their pre-existing Facebook accounts because it makes it easier to use Facebook photos in the app, and to find out if a potential match has mutual friends on Facebook.

Facebook has been reviewing the way such information can be accessed and by whom after allegations that a Trump-affiliated data mining firm Cambridge Analytica had obtained ill-gotten data from millions of users.

Tinder would not be the first dating app to dabble with video. It shouldn't surprise you because it's Facebook. Downdetector, a site that monitors website and app outages, is also reporting an uptick in problems related to the dating app today.

Roderick Hsiao, a senior software engineer at Tinder, tweeted that users could still access the service through its web browser while engineers worked on fixing the mobile client.

Dubbed Tinder Loops, the new feature lets users upload two-second looping videos - similar to an Instagram Boomerang - to their profiles alongside the usual still photos. Facebook is now requiring apps to "agree to strict requirements before they can access this data". The company believes users with Loops will attract more interest from other users than those without Loops.

Changes meant to fix Facebook broke Tinder. Hinge started allowing users to add videos up to 30 seconds long to their profiles; Match and Bumble announced Stories-like features involving video (BumbleVID didn't pan out); and Zoosk tried video in a separate app, Lively, which has since pivoted to trivia.

This left users stuck in a permissions loop due to the need for Facebook authentication to proceed. For example, the company suggests that users can use videos of themselves roller skating, shooting basketball, jumping off a cliff, or doing any other fun thing they enjoy.

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