Facebook Planning a New Dating Feature

Eileen GuzmanMay 06, 2018

Shares of Match Group Inc., the owner of popular dating app Tinder, fell as much as 21 percent after the news, while IAC, Match's parent company, dropped almost 14 percent. After pretty much incorporating anything and everything other popular apps have going, this is normal trajectory for Facebook.

The question for would-be users is: do you trust Facebook with your dating preferences? Facebook users can build a dating profile - which will not be visible to friends.

The 33-year-old CEO also said the dating offer was built from the ground-up with privacy and safety in mind, as he underscored the firm's commitment to boosting privacy protections.

"There's no guarantee that we get this right, this is hard stuff", said Zuckerberg earlier last week at his company's software developer conference, where he announced that Facebook would soon be launching the dating service.

Facebook has pretty strict guidelines for what isn't allowed in dating service ads.

Despite everything, there were more than 2.2 billion monthly active Facebook users for Q1 2018. Justin Brookman, the director of privacy and technology policy at the advocacy group Consumers Union, raised multiple issues with Facebook's new service: "Facebook already knows a lot about you that you tell it, and it collects a lot of information about you beyond that ..."

Despite rumours that Facebook would limit the service to those listed as single on their profiles, there was no indication that this is the case and those in non-monogamous relationships should be able to use it. "Security isn't a problem than you ever fully solve", Zuckerberg said. "This is an arms race; we are going to be working to stay ahead of our adversaries forever".

This feature will match people with people that they are not friends with.

Users of the Facebook dating site will also have the option to discover matches via interests in Groups or Events.

With all that going on, why did Facebook decide to now release a dating service asking for more information? If you're naively unaware of this, please proceed to your "others" section on Messenger or the "poking" section, and you'll be enlightened by how many "admirers" you have on Facebook. Before this, he held a number of roles at eHarmony, starting as a research analyst on the founding team in 1999, before eHarmony had even launched, working his way up to chief scientist at the company, which has had backing from the likes of Sequoia and TCV in its history. Facebook's laissez-faire attitude toward privacy protection is not just a betrayal and insult to its user base, but it is compounded by its lack of vigilance to protect one of the platform's most vulnerable user demographics-African Americans.

The goal of the new dating app is clearly defined.

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