Walmart to Roll Out Upscale Lord & Taylor Products Online

Eileen GuzmanMay 17, 2018

Walmart is set to launch online sales of luxury retailer Lord & Taylor's products as part of a recently revealed partnership created to give both companies a new digital edge.

Walmart notes that customers shopping for Lord & Taylor goods via its online store will be able to narrow searches down by different categories. The brands will include Vince Camuto, Miss Selfridge and Lucky Brand.

The deal with Lord & Taylor also is a means for Walmart to better compete with Amazon, which has moved aggressively into clothing sales. Beyond women's and men's styles, the store will feature shoes, handbags, accessories and jewelry as well as kids' merchandise.

This is according to the New York Times, which reports that Lord & Taylor and Walmart are both referring to the new online store as a premium destination, reflecting both Lord & Taylor's need to reach a broader audience, and for Walmart to attract higher net worth individuals.

For decades, Walmart built a retail empire as the store offering the lowest prices on staples like toothpaste, milk and cat litter. Orders $35 and up will be eligible for free two-day shipping. To distinguish Walmart.coms premium shop, a “Premium Brands from Lord & Taylor” header will run across each premium brand page.

The new Walmart.com is nearly here.

"This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence", said RJ Cilley, SVP of Digital, Lord & Taylor. “We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”.

Lord & Taylor, founded in 1826, is one of America's first department stores.

Hudson's Bay Co. on Monday announced that Vanessa LeFebvre has been named president of Lord & Taylor, effective May 22, reporting to HBC CEO Helena Foulkes.

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