IHOP reveals the ‘b’ in its new name, IHOb, stands for burgers

Eileen GuzmanJun 12, 2018

If you were looking for IHOP's Twitter account (as this reporter was), you'll find nothing but a ghostly image of the past, and you'll be redirected to the new IHOb account, as the company officially renamed itself Monday morning. The "B" in question, of course, was that at the end of world renowned pancake emporium IHOP's announced new moniker, IHOB.

A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers.

"People know us for pancakes", IHOP chief marketing officer Brad Haley said at a burger tasting event last week at which the chain unveiled its specialty 100 percent black angus burgers to a small group of journalists. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer.

"The change in fact celebrates the debut of the brand's new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers", the statement said, with Chef Nevielle Panthaky, Head of Culinary at IHOb, chiming in. The P for pancakes is leaving us forever. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.

This letter swap is a promotion to show off the 60-year-old chain's new line of burgers and to emphasize the lunch and dinner options available at the iconic breakfast spot.

With the announcement came some pretty hilarious reactions on social media.

Twitter users also didn't think IHOP's switch to burgers cut the mustard either.

Both restaurant chains serve burgers and pancakes.

It's not yet clear when or if IHOP will change the signs at its restaurants, such as this one in Hialeah, Fla.

Meant to promote a new line of hamburgers as the restaurant chain tries to branch out from its breakfast niche, the switch is part of a marketing campaign and not an actual rebranding, company officials told CNN.

Related Articles:



« Previous article
Next article »


Popular Pages

Decisions, Decisions: What will LeBron James do this summer?
Mitchell and James' games could clash a bit - neither are pure shooters - but it's a situation worth exploring. And there's also the delicate matter of James' rocky relationship with team owner Dan Gilbert.

Verizon names former Ericsson chief as new CEO
Both were contenders to succeed McAdam, but Walden resigned late past year after learning she was unlikely to be named CEO. McAdam, 64, will serve as executive chairman of the board through his retirement from the company at the end of the year.

Cuba 'sonic attack': U.S. tests two more Havana embassy staff
The US is testing two staff members from its Cuban embassy in Havana amid concerns they may have been subjected to sonic attacks. Cuba has denied targeting embassy staff, and the USA has not blamed the country's government for the suspected attacks.

France on G7: 'Fits of anger' cannot dictate international cooperation
The summit ended in disarray: US President Donald Trump said the US would not endorse the joint statement from the summit. Navarro later clarified that his comments were "the sentiment that was on Air Force One after that".

Cyberpunk 2077 closes Microsoft’s E3 show
Despite this, we totally want to go there. "It's been over 2077 days since we announced our plan to develop Cyberpunk 2077 ". Cyberpunk 2077 received a handsome new trailer which, surprisingly, revealed more than what it seems like at first glance.

Former Fleetwood Mac Guitarist Danny Kirwan Dies at 68
His most recent work involved three solo albums which were given a belated CD release in February 2006, but only in Japan. For their sixth album, 1972's Bare Trees , Green and Spencer were long gone, replaced by Bob Welch and Christine McVie .

Tiger Woods boat: Yacht to be US Open base in Hamptons
The area around Shinnecock Hills on the eastern end of Long Island is full of attractive rental homes and beachside hotels. It's not the first time he's done this-he also pulled the Privacy into a marina for the U.S.

Merkel: Russia can not return to G7 until progress made
The other G7 leaders met without Trump for the rest of the day, discussing climate change and global development. Also standing across the table are French President Emmanuel Macron and Prime Minister Theresa May .

Anthony Bourdain’s girlfriend Asia Argento speaks out after his shocking death
Bourdain was working on an episode of the show in France when a friend found him unresponsive in his hotel room this morning, according to CNN .

Rafael Nadal beats Dominic Thiem for 11th French Open title
It is Nadal's 11th singles title at Roland Garros , five more than any other man in the Open Era. Australian tennis legend Ken Rosewall told the crowd he would have liked to see a few more sets.