IHOP flips back to pancakes, drops IHOb name

Nichole VegaJul 11, 2018

"However, we are, and always will be, the International House of Pancakes".

IHOb should really stand for "International House of betrayal", because less than a month since the big reveal, the former burger house is reverting back to its pancake roots.

IHOP is back after a brief but purposeful name change, and the restaurant chain is apologizing to customers for the ruse with cheap pancakes!

The company now says it was a joke to drum up publicity for its new meaty additions to the menu.

Since everyone can agree that promotional pranks are the worst pranks, the chain is making it up to customers by offering 60-cent short stacks from 7 a.m.to 7 p.m. on Tuesday, July 17 (which also happens to be IHOP's 60th birthday).

The chain changed its name to IHOb in June to promote its new burger line.

But IHOP was quick with a comeback, writing: 'The blan was to get beople talking about our new burgers.

Reverting back to its original name puts IHOP in the breakfast game again.

Even competitors piled on their commentary. "Except for that time we faked it to promote our new burgers". Here's a real burger for you'. "So, we went bold with the campaign".

'Steakburgers will very much remain a part of our regular menu, right there alongside our pancakes'. Business Insider reports that, according to YouGov BrandIndex data, prior to the IHOb change, 19 percent of adults in the United States said they had talked about the chain in the previous two weeks.

Another fan wrote that they didn't "abbreciate being lied to".

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