Apple Unveils New iPhone Xs, iPhone Xs Max and iPhone Xr

Nichole VegaSep 12, 2018

But new iPhones aren't the only product observers will be looking to see. The strategy has helped Apple become the first publicly-traded USA company to hit a market value of more than $1 trillion earlier this year.

Industry analysts expect the price of new iPhones to start from Dh3,200 and it could go beyond Dh4,500.

The rumours even suggest that Apple could come up with an updated version of its budget model the iPhone SE, but, as mentioned, these are only rumours.

Apple CEO Tim Cook will take the stage at the Steve Jobs Theater at Apple's (AAPL) headquarters on Wednesday to unveil its latest and greatest devices. The price is likely to be the same as the current flagship X model's $999, which had shattered consumer standards for how much a high-end phone should cost.

Besides the tongue-in-cheek illustration, there's also a leaked ad from China Telecom picturing a new iPhone with dual SIM cards and the text, "New iPhone coming soon, dual SIM support, I've been waiting for you".

The standard device that would be replacing the iPhone X is said to be called the iPhone Xs, resuming the tradition of having an "s" device cycle after skipping it a year ago with the launch of the iPhone 8. This phone may be called the iPhone Xs Max, according to a report from Bloomberg.

The company plans to introduce new Apple Watches with larger screens that go almost edge-to-edge, showing the user more information.

Apple uses the "S" suffix when it upgrades components but leaves the exterior design of a phone the same.

Those with an Apple TV can also tune in on the big screen via the Apple events app installed on the streaming device.

It is predicted that Apple products will be available to buy in the first week of October.

We are seeing a lot of last-minute leaks today as Apple is scheduled to announce the new iPhones later today. Shares of Garmin Ltd lost some earlier gains and were flat in midday NY trade.

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