Gather Round: How to watch Apple's iPhone event

Nichole VegaSep 13, 2018

But the short story is that the iPhone XS Max has pretty much the same specs as the regular iPhone XS, except it's bigger.

Apple has confirmed that the iPhone XR will start at £749 for the 64GB model. Both the iPhones will be available for pre-order starting September 14 and will ship starting September 21.

OLED or LCD? Last year, Apple launched its first OLED display on the iPhone X. Now, both the XS and XS Max will have OLED displays. Even though its thickness got reduced and it offers more performance and features, the new watch is said to maintain the same battery life longevity as its predecessors.

"We all knew this was going to be a transitional but not transformational phone update", said Trip Miller, managing partner at hedge fund Gullane Capital, which owns Apple shares.

What else does the new iPhone offer?

The front camera is still a 7MP lens but has a 2x faster sensor and improved red-eye reduction, detail segmentation, and more thanks to the A12 chip.

If you're looking for a "cheap" iPhone, the iPhone 7 has had a price cut, but it still doesn't have the core feature that attracts people to the SE - a compact form factor.

The relatively small changes to its lineup, following last year's overhauled iPhone X, were widely expected by investors and the company's shares ended down 1.2 percent at $221.07.

And to make it all more exciting, Apple also introduced the iPhone XS Max.

Apple's event was held at the Steve Jobs Theater in its new circular headquarters in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007.

The third iPhone model, the iPhone XR, has a 6.1-inch liquid retina display and comes in a variety of different colours including white, black, blue, yellow, coral and red.

With edge-to-edge displays, improved water resistance, and a camera that can 'carry out a trillion operations on every photo, ' Apple's latest iPhone line-up may be its most impressive yet.

The next major update to the iOS will be released next Tuesday, followed a week later by a Mac software update. Certainly, games created to tap into the newly-more-potent GPU looked visually better than earlier iOS titles, though I suspect the extra turn of speed will be most valued in multitasking and combating the inevitable slowdown over time that all smartphones seem to suffer. However, the XR loses out on 3D Touch and relies on Taptic Feedback for launching the camera or the flashlight.

All three devices also come with a more powerful "A12 Bionic" processor which allows developers to build more sophisticated video games, augmented reality experiences and other apps with real-time features that couldn't previously run on a mobile device.

Apple also showed off a cheaper iPhone, called the iPhone XR.

When it comes to the optics, the XR has to make do with a single 12MP sensor with f/1.8 aperture, supported by OIS.

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