Apple Watch announcements proved more exciting than new iPhones, again

Nichole VegaSep 14, 2018

Taken together, they help explain why Apple has little to fear from cut-rate Chinese smartphones or from the newly upgraded smart watches from Samsung.

As that is impossible, and would be counter-productive to Apple's sales strategy, chief executive Tim Cook has pushed price levels up, anticipating that he would have to do that anyway. Colours: Silver aluminium with white sport band, gold aluminium with pink sand sport band, space grey aluminium with black sport band, silver aluminium with seashell sport loop, gold aluminium with pink sand sport loop and space grey aluminium with black sport loop. While global smartphone market growth has stalled, Apple has kept revenue rising by lifting average selling prices. It retains the key advances of the first iPhone X - facial recognition and an edge-to-edge display - but is cheaper while being noticeably larger at 6.1 inches. The iPhone XR comes with a 12 MP, single rear camera. A breakthrough 12MP camera system with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control.

This gives the phone up to 15% faster performance cores and up to 50% faster graphics performance.

It wasn't mentioned in Apple's presentation but the Apple store listings confirm the free accessories bundled with the new iPhones - and there's no sign of the 3.5mm to Lightning headphone adapter.

Apple launched the iPhone X previous year, and for the first time in more than a decade sales did not go as well as analysts had anticipated. The best part about the new Apple Watch Series 4 is the fact that it is powered by a new S4 chip which has a 64-bit dual-core processor.

The front-facing camera is has a 7MP, f/2.2 telephoto lens that is 2 times as fast as the iPhone X's. This feature is expected to come in India.

As befits the hype, glitz and glamor of an Apple launch, the company revealed the details of its new smartphone models and a new smartwatch in Cupertino on Wednesday.

The significant price gap between iPhone XR and iPhone XS model makes us curious how and why this model is lesser expensive than the other two.

The new device offers numerous high-end features of last year's iPhone X and this year's XS with a price that's in line with that of the iPhone 8 and older models. Apple calls it the Liquid Retina display that measures 6.1-inches and renders at 1792 x 828-pixel resolution with 326ppi.

While it appears that Apple is cutting corners with the display, the iPhone XR is packing similar top notch hardware as the iPhone XS.

Also running on the A12 Bionic chip, iPhone XR is available in 64GB, 128GB and 256GB, making for a pretty good, slightly more affordable option. The iPhone 8 starts at $599. The phone, which costs more than a basic Apple laptop ($1449 in its maxed-out Max configuration), is in many ways becoming a replacement for a laptop - minus the keyboard.

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