Amazon offers US customers free holiday shipping to compete with Target

Eileen GuzmanNov 06, 2018

Amazon is offering free shipping for all customers for a limited time this holiday, starting November 5.

There is no minimum purchase price.

More than 3 million items will eligible for same-day delivery during the holiday season, if you're a prime member.

It marks the first time in recent memory Amazon has removed the minimum order requirement promotionally for its free super-saver shipping tier, which has gone up and down over the years, from a high of $49 to its current low of $25. Plus, Prime members can now use "Prime Wardrobe" which allows members to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items they decide to keep.

Amazon hasn't revealed yet when this promotion will end, just that it applies to "orders that will arrive in time for the Christmas holiday".

Amazon hopes to boost sales and add new Prime members along the way. Prime account holders will receive free same-day delivery instead of two-day shipping on eligible items. So long as shipping partners are not too backed up, that could mean right up to December 24 given that Amazon can do same-day delivery in select areas.

This is the first time that Amazon has chose to drop its minimum order requirement.

Amazon is following Target and temporarily dropping the minimum amount shoppers need to spend to qualify for free shipping.

One Hour Grocery Delivery + Pickup: Prime members can shop groceries from Whole Foods Market through Prime Now in as little as an hour in 60 cities, and grocery pickup in as little as thirty minutes in select cities - making holiday feast planning or last minute baking even easier.

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