More Blizzard IPs Will Get Mobile Games

Nichole VegaNov 09, 2018

Diablo Immortal, a mobile spin-off, was met with a lukewarm reception, but it sounds like a much more tantalizing reveal is in the works.

Blizzcon is over but Activision-Blizzard is still suffering from the Diablo Immortal Reveal as company's stock value has dropped by nearly 7%. During an earnings call, Brack said he's thankful for the loud feedback because it shows people care about Diablo. Phones enable a degree of fidelity that is comparable to PC and console gaming.

At last weekend's BlizzCon 2018, the game developer announced Warcraft III: Reforged, a remastered edition of 2002's Warcraft III: Reign of Chaos and its expansion that will feature updated animations, characters, and campaigns from the fan-favorite game. "So we haven't forgotten about them".

The safe bet says that Diablo 4 is being made, though I wouldn't be surprised if it's still many years away. That came through loud and clear from BlizzCon.

Blizzard made a decision to create a mobile version of Diablo (as well as other hitherto unannounced projects) because mobile technology is better than ever. Diablo is an important, tentpole franchise for Blizzard. "We do continue to have different teams working on multiple unannounced Diablo projects, and we look forward to announcing when the time is right".

It's probably understating it quite a bit to merely say that the reaction to Diablo Immortal has been negative. Blizzard showed it off in style, with two big trailers, a dev on stage breaking it down, and a Q&A panel usually reserved for that year's biggest reveal immediately after. "Launching the game is only going to be the beginning".

Fans of yet another popular game franchise from Blizzard Entertainment will have to keep waiting for the fourth installment, at least for now.

Brack said mobile is a "very significant opportunity" for Diablo as it relates to the game's reach and presumably its revenue potential.

This was initially released on PC before it got ported to mobile. Blizzard is apparently planning to adapt all of its franchises for mobile in the future. It's literally gutting the game to shape it around the mobile monetization model.

The partnership with NetEase, analysts added, "signals that Blizzard seeks success in western and eastern markets, with gameplay elements for core enthusiasts and the previously-uninitiated". While we haven't been given an exact release date, the game will be coming in Summer 2019.

These shares prices (and gamers' criticisms) are at odds with analysts who seem to unanimously support Activision Blizzard and believe Diablo Immortal will be financially successful despite the initial backlash. Now, as it turns out, the announcement has actually financially hurt Activision Blizzard, and Diablo Immortal isn't even out yet.

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